The Entrepreneurial Seizure

 

Nick is a worker bee. He has a desire to grow. He loves his work. It’s what he lives for

But he hates his job. And he despises his boss

People tell him he’s great at what he does. Some say the best they’ve ever seen. The way he presents himself and does his work is world-class. He’s a craftsman

People start getting in his ear… “you’re great at what you do. and you hate your boss. do you really need them? why not just do what you do by yourself?”

then the six most damaging words in the English language come… “why don’t you start a business?”

Nick begins to believe them. He starts to tell himself stories about the life it would bring him. Being his own boss. Working his own hours. Hell, he’s practically doing it already at his current job, but not receiving any of the benefits…

So he does it…
He presses the buzzer…
He jumps in

It’s great at the start. He picks up work from friends-of-friends. Word of mouth becomes his best referral stream. But then that stops…

And the finances need to be done. And there’s no more new clients on his books. And his friends don’t know of anyone else. And the next bill comes. And someone rings to complain about a problem with something Nick did two months ago…

And the entrepreneurial seizure begins

You see… Nick, like many people, was a great technician. He was fantastic at the art of his work. He was a great employee. But he had no idea how to run a business. No idea how to market. He was great at delivering, but not at lead generation. Not a salesman. Not an accountant

He had no idea about the many different, hidden roots that make a great business great. The one’s that run deep into the ground, and create the foundation required to grow

And now, Nick despises the work he used to love so much
It’s become a chore…
And he wants out

He contemplates going back to his old job. It was much safer. It was nowhere near as scary. He remembers how happy he was. How he had more control and far less worries… 

Nick’s not alone though. He is one of thousands, if not millions of people – or technicians – who chase the dream of becoming an entrepreneur without knowing what it’s all about

And it sucks. Believe me. I’ve had one

You see the glitz. The glamour. The lifestyle. And you think you know what it’s all about. So you jump in head first with everything you’ve got

And you fall. Hard. But you pick yourself up. And you keep moving forward. You don’t run back to the safe zone. You don’t run back to what was once comfortable. Unless you never truly wanted it… If you’ve got a big enough why – you’ll persevere and push onward

I’ll be honest. This business thing is THE HARDEST thing I have ever tried in my life. The constant mental battle is draining. The continual second guessing. The feedback from failure. The wins. More feedback. Even more feedback – at least you know what doesn’t work 🙂 And the lack of sleep and time spent with loved ones  

This is the real stuff. The stuff you don’t see. Not everyone is made for this – as is apparent by the statistic that 50% of business’ are gone after 12 months – and 95% after 10 years

There’s a question you must ask yourself if you’re thinking of starting a business. How bad do I want this? What am I willing to do to see this through? Are you willing to continually be a student and learn… To ask for help… To grind and work continuously in the beginning… To never turn the mental on switch off

If you’re ready to do that
If you understand the dedication and sacrifice it takes…
Then you’re ready to press the buzzer and jump in

Please, just don’t become a technician suffering from an entrepreneurial seizure. We both know you’re better than that 

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